Canadian tourism

But as Rendez-vous Canada is taking place at the Edmonton Convention Centre, one of the biggest challenges Canada's tourism industry is facing is playing out in technicolour just a few hundred kilometres away: wildfires. 

Social media users are pledging to #BuyCanadian amid a simmering trade standoff with the U.S., but experts say pocketbook patriotism may have unintended consequences on both sides of the border.