Edelman

The new season of the podcast "Drilled" investigates the oldest tricks in Big Oil’s book.

The goal of the marketing efforts is to create more “shareworthy content” that would build public support for the use of pesticides and genetically modified organisms, according to the leaked presentation. It is coming to light at a time when the industry is under scrutiny over public health concerns that could prompt governments to impose tougher regulations that cut into profits.