SAF

When it comes to flying, going green may cost you more. And it's going to take a while for the strategy to take off.

Beyond individual action, Canadians could accept a system that will tangibly assign financial costs to the increasing environmental impacts of flying so that those who choose to fly pay the bill, writes Ralph Martin.

The purchase is an “important baby step” that could help boost demand for sustainable aviation fuels.

Air Transat is looking to reduce greenhouse gas emissions from its airplanes by using jet fuel made from kerosene in a process that captures carbon dioxide produced by large industrial emitters.