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Can anti-climate Conservatives actually win in BC? 

B.C. United party leader Kevin Falcon reacts to the budget speech during a press conference at the legislature in Victoria. If current polling holds, he might not even win his own seat in the next election. THE CANADIAN PRESS/Chad Hipolito

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When Kevin Falcon took over as the leader of the BC Liberal Party, he clearly wanted to put some distance between himself and an increasingly unpopular prime minister. In the process, he somehow managed to make himself even less popular than Justin Trudeau — and put the BC Conservative Party on the doorstep of power for the first time in its existence. Of all the strategic blunders in Canadian political history, his failed rebrand might be the biggest one yet.

At the time, dropping the word “liberal” probably seemed like a reasonable risk to take. Provincial Liberal parties have been in decline for some time now, and the association with Trudeau was an obvious point of confusion for a right-of-centre party that hasn’t had any formal affiliation with the increasingly left-leaning federal Liberals since 1987.

And so, in April 2023, “BC United” was born. "United, we are forging a new path not just for this party but for this province,” he said during the reveal of the new brand in April 2023. “United, we are going to tackle the tough challenges and deliver results for British Columbians. And united, we are going to seize on the incredible future that is British Columbia."

Instead, the party splintered almost immediately. The new brand, which sounds more like a mid-tier soccer franchise than a political party, invited even more confusion than the previous one. Conservative voters in the province started slowly drifting towards the BC Conservative Party, one that just happened to be led by John Rustad — a man Falcon kicked out of his own caucus in 2022.

According to a string of recent polls, Rustad’s BC Conservatives are now the most popular alternative to the NDP government, with some even putting them ahead. Oh, but it gets worse — for Falcon, anyways. After watching BC United caucus chair Lorne Doerksen switch sides to the BC Conservative Party last week, he’s now lost Surrey South MLA Elenore Sturko to them as well. One wonders how many of his remaining 25 MLAs will even want to stand for the party by the time the election is finally called.

Can you win a provincial election in British Columbia without taking climate change or LGBTQ rights seriously? Thanks to Kevin Falcon and his party's disastrous rebrand, we’re all about to find out.

But while BC United’s political relegation seems increasingly inevitable, it’s not yet clear whether the BC Conservative Party can actually win an election. Neither is it clear how much of its support is really being driven by Pierre Poilievre and his pledge to “axe” the carbon tax. BC United, which created the first consumer carbon tax in Canada back in 2008 under Gordon Campbell when they were still the BC Liberals, was never going to benefit from that tailwind. The BC Conservative Party, on the other hand, is an easy proxy for Poilievre and his war on the carbon tax.

Therein lies the rub, though. While Poilievre and his politics are well known now, recent polls suggest fewer than half of British Columbians can even identify Rustad. That opens the door for the BC NDP to introduce him to the rest of the province as a candidate more focused on denying climate change and undermining the LGBTQ community than addressing cost of living concerns. Based on the sorts of comments made by both Rustad and his chosen candidates in the past, they’ll have plenty to work with.

Rustad provided some fresh material in a recent conversation with The Globe and Mail’s editorial board. In it, he compared BC’s healthcare system to North Korea, promised to fire the province’s chief medical officer of health and described the NDP government’s increasingly ambitious efforts on housing as “authoritarian.” But it was his comments on climate change that will almost certainly feature in future NDP advertisements. Rustad said the science around climate is “a theory and it’s not proven,” and that “it’s not even a crisis.”

This might resonate with the more rural and resource-dependent voters he represents in northern British Columbia. It will be a much tougher sell for the suburban voters who will actually decide this fall’s election. So too will his constant culture war politicking and the questionable comments some of his party’s candidates have made about the LGBTQ community. Rustad’s party has, for example, suggested it would censor books it deems unsuitable for younger readers, echoing similar efforts in places like Florida and Texas.

But British Columbia is not — at least, not yet — Florida or Texas. Voters may well be tiring of some of the NDP government’s more ambitious — some might say radical — attempts at policymaking around issues such as diversity, identity and drug policy. Even so, it’s unlikely they’re looking to replace one form of radicalism with another. Can you win a provincial election in British Columbia without taking climate change or LGBTQ rights seriously? Thanks to Kevin Falcon, we’re all about to find out.

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