Skip to main content

The rent is still too damn high

Housing remains top of mind for Canadian voters, and especially the younger ones in Canada's big cities. If they want a chance in the next election, the Liberals need to find a way to deliver more supply -- and lower prices. Image by wal_172619 from Pixabay

There are plenty of reasons why Liberals keep losing byelections in their urban strongholds, from Justin Trudeau’s continued presence as leader to Conservative Leader Pierre Poilievre’s relentless (and often disingenuous) focus on the rising cost of living. But the biggest factor behind the Liberal collapse is also their biggest opportunity to reverse it: housing. Canadians, and especially younger ones, are dead tired of dealing with a housing market that continues to punish renters and prospective buyers while rewarding older homeowners with a seemingly endless bounty of price appreciation and untaxed capital gains. It’s not a coincidence, I don’t think, that Liberal support has cratered in the under-35 demographic while remaining comparatively robust among those 65 and over. 

The good news, I suppose, is that rents and home prices have flatlined over the last year. Rents are actually down year-over-year in markets like Toronto and Vancouver, while house prices have fallen from their 2022 high. The bad news, both for younger Canadians and Liberal politicians, is that both are still far too high. In Toronto, for example, average rents on all property types were $2,719 in July, while they checked in at $3,101 in Vancouver. House prices aren’t any better. In the Greater Toronto Area — which includes the suburbs, remember — the benchmark price is a staggering $1.082 million, while the average home in Greater Vancouver costs a measly $1.25 million. 

The Liberal government isn’t totally deaf to this untenable state of affairs, which is why Housing Minister Sean Fraser has spent the last year talking about the importance of increasing homebuilding and new supply. It’s also why they loosened mortgage rules that will allow first-time buyers and all buyers of new homes to access 30-year mortgages as well as increasing the cap on insured mortgages to $1.5 million. But while these measures will probably help increase supply and homebuilding activity over the medium term, enabling young Canadians to take on more debt isn’t a vote winner. 

Here’s what would resonate with an understandably angry young demographic: policies that actually lower housing prices. As a recent Abacus Data poll showed, 66 per cent of Canadians would be more likely to support a party that explicitly supports policies to lower housing prices, with only 13 per cent saying they’d be less likely to vote for that party. And when it comes to voters under 30 — you know, the demographic the Liberals are currently dead to — the number who would be more open to supporting a party that actually tried to lower housing prices increases to 76 per cent. 

There’s no magic lever for doing this outside of the government aggressively taxing the capital gains that have accrued in people’s homes, and that’s the surest path to political suicide in Canada outside of attacking Celine Dion. But the Liberals could start talking about this issue more honestly than they have in the past. Back in May, when Justin Trudeau was on the Globe and Mail’s City Space podcast, he said that, “Housing needs to retain its value. It’s a huge part of people’s potential for retirement and future nest egg.” 

That’s just not going to cut it. Voters may not be housing market analysts but most understand intuitively that there’s no free lunch here. You can’t simultaneously make housing more affordable and protect the capital gains that have accrued in people’s homes. One inevitably feeds into the other, and for too long we’ve prioritized the latter. 

Now, it’s time to make a different choice. The Liberals — and New Democrats, for that matter — should make it abundantly clear that they intend to lower the price of housing in Canada. They can do that with the sort of pro-supply measures they’ve already adopted, along with any number of other potential policies that would reduce the cost of new homebuilding and increase the supply of units that younger buyers actually want. 

They should also set an example for the rest of the country in how they talk about the housing market. As Generation Squeeze founder Paul Kershaw noted in a recent column, when we describe falling prices as “weakness” and rising ones as “strength,” we’re effectively choosing to align ourselves with the interests of existing homeowners. “Since gains like mine come at the cost of housing insecurity for many equally hard-working folks who follow in our footsteps,” he writes, “Canadian voters must signal once and for all that we have a single mission for home prices. We don’t want them to rise any longer, and we will celebrate when prices stall.”

This mission to lower housing prices in Canada should be part of a broader economic plan for the Liberals aimed at increasing our labour productivity. Canada’s long-standing obsession with housing, after all, has been a key reason why that productivity is consistently lower than the United States and other comparable peer nations. As Alberta Central noted in a recent analysis, residential investment in Canada now sits at 8.5 per cent of GDP, which is more than double the figure in the United States and three percentage points higher than Australia. In other words, capital that could be getting invested in more productive areas — machinery and technology, for example — is instead getting sucked into our national housing vortex and used to flip, fluff, and otherwise churn the real esate market.  

Another safe urban Liberal seat, another striking byelection defeat. If they want to recapture their support among younger voters the Trudeau Liberals need to do more than just tinker at the edges of the housing market. Here's an idea: lower prices.

A national push to lower housing prices wouldn’t be greeted with universal acclaim, of course. Not all homeowners are as wise or selfless as Kershaw, who describes the seven-figure increase in the value of his Vancouver home as “lazy wealth accumulation.” But as pundit Evan Scrimshaw noted in a piece of his own a while back, “there can be no less sympathetic group of people than people with fully paid off houses complaining about price declines. I’d pretend to be sorry you only netted $1.3 million on your Rosedale house and not $1.6 million, but I’m not.”

I doubt most Canadians would either. It’s not clear whether they would trust the federal government to bring down the housing prices the Liberals have spent the better part of nine years helping inflate. But one thing does seem certain: the sooner they start actually trying, the better their chances will be in the big cities where they keep losing byelections. 

Comments