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Linda Solomon Wood

Linda Solomon Wood

Founder, Publisher | Vancouver
About Linda Solomon Wood

 

As Founder and CEO of Observer Media Group, Linda Solomon Wood has transformed climate journalism into a scalable digital business reaching 400,000 subscribers and 2.5 million readers annually. Her innovation in sustainable media monetization has created a blueprint for digital journalism's future.

BUSINESS INNOVATION & GROWTH
Starting with an $80,000 Kickstarter campaign in 2015, Solomon Wood built Canada's National Observer (CNO) into a digital powerhouse through strategic vision and execution:
* Developed industry-leading subscriber retention rates
* Created sustainable reader revenue model
* Established organizational subscription program
* Built strategic partnerships with major institutions
* Achieved consistent year-over-year growth
* Pioneered digital-first investigative journalism

MARKET LEADERSHIP
Under her leadership, CNO has:
* Become Canada's most trusted climate news source
* Won 60+ major journalism awards
* Achieved multiple industry firsts
* Built robust institutional subscriber base
* Demonstrated scalable growth model
* Created defensible market position

PROVEN INNOVATION TRACK RECORD
Solomon Wood's business acumen matches her editorial vision:
* Successfully navigated digital transformation
* Built high-performing remote teams
* Developed crisis-resistant revenue streams
* Created adaptable technology platform
* Established strategic partnerships
* Demonstrated consistent innovation

PERSONAL MISSION DRIVES GROWTH
Her journey from investigative reporter to digital media CEO began with a prescient vision: climate journalism would become essential to business, policy, and public understanding. This insight led to:
* Building Canada's largest climate journalism platform
* Pioneering sustainable media business model
* Creating scalable digital infrastructure
* Developing institutional partnerships
* Establishing thought leadership position

RECOGNITION & INFLUENCE
Solomon Wood's leadership has earned consistent recognition:
* Harvard Nieman Lab "Smartest People in Journalism" (5 consecutive years)
* Digital publishing innovation awards
* Entrepreneurial leadership honors
* Industry transformation recognition
* Sustainable business model acclaim

MARKET OPPORTUNITY
CNO's growth trajectory aligns with expanding demand for:
* Climate risk analysis
* Environmental policy insight
* Corporate sustainability coverage
* Solutions journalism
* Professional climate intelligence

VISION FOR SCALE
With proven model and market leadership, CNO is positioned for:
* Geographic expansion
* Product line growth
* Partnership development
* Technology innovation
* Market penetration increase

This unique combination of journalistic excellence and business innovation has created a media organization built for long-term growth and impact. Solomon Wood's leadership has demonstrated that quality journalism and business success can reinforce each other, creating sustainable value for readers, society, and investors.

CNO's CURRENT POSITION (2024)

  • 400,000 subscribers across individual and organizational accounts
  • 2.5M annual readers
  • Established brand leadership in climate journalism
  • Proven revenue model
  • Strong institutional relationships

GROWTH DRIVERS

  1. SUBSCRIBER EXPANSION 2024 Base: 400,000 Projected Growth:
  • 2025: 500,000 (+25%)
  • 2026: 650,000 (+30%)
  • 2027: 850,000 (+31%)

 

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Full disclosure here

I was shaken when I got a letter from a major law firm in March 2016. It was sent by media lawyers representing the fourth wealthiest family in Canada, and they didn’t like what we were doing.